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6 FinOps Trends and Predictions for 2023

6 FinOps Trends and Predictions for 2023

Ghassan Zalaf
Ghassan Zalaf

NCS NEXT FinOps Lead

6 FinOps Trends and Predictions for 2023

The words ‘cloud cost optimisation’ may be enough to make any CFO and CIO’s heart skip a beat in a world where every organisation is using cloud, or in most cases, multiple clouds. Cloud promises to be more agile, accelerate scalability, improve productivity and achieve business goals, however, in reality it also presents many challenges, one of the most prominent of which is financial management and governance. To avoid experiencing bill shock and maximise your investment in cloud, it’s important to understand new trends in cloud consumption.
This blog presents our top 6 trends and predictions for FinOps in 2023 and explains why this framework is a must-have for enterprises that want to avoid unnecessary cloud sprawl.
1. FinOps to top cloud initiatives list again, for the 7th year running
The cloud has become a vital tool in many industries as companies continue to pursue digital transformation in an effort to improve reliability, modernise environments and support new work models.
Short for financial operations, FinOps is an operating framework designed to accelerate business value and drive financial accountability by increasing organisation’s ability to understand cloud costs and make smarter, result-based decisions. Far from being a buzzword, the fundamental premise behind FinOps is to help enterprises make the most optimal investment decision by bringing technology, finance and business together and embrace more economically efficient cloud models. 
As economic uncertainty continues to build and organisational cloud wastage exceeds 30%, cloud cost optimisation will present a quick win scenario to organisations who are looking to reduce costs, fund other critical initiatives such as security, and increase profitability.
2. Increased outsourcing of FinOps
Although FinOps is now practiced in every major industry and continues to proliferate across the world, there are still some challenges to overcome in the collective journey. One of them is scarcity of FinOps practitioners in most regions including Asia Pacific. According to the State of FinOps Report 2022, approximately 45% of FinOps practitioners reported earnings above $140,000. While this suggests that FinOps is a well-paid field, there are still challenges that organisations must deal with. For example, training someone internally incurs a cost and smaller organisations may find it difficult to justify hiring a dedicated FinOps practitioner. On the other hand, the role may only require several hours per week, so the business may not require a full-time position.
Alternatively, larger organisations can also find it difficult to hire multiple sources who can handle the complexity of the business model. Therefore, outsourcing the practice not only accelerates your FinOps journey as service providers have prior expertise and experience, but can also introduce high-quality talent at a lesser cost of hiring someone on a full-time basis.
3. Optimisation moving earlier in migration projects
Cloud migration strategies entail planning of how organisations can move their applications and data to cloud. However, migrations are delayed more often than not due to resourcing limitations, architectural challenges or the inability of legacy applications to operate on cloud-based infrastructure. 
Current industry-standard migration models and strategies include optimisation after workloads have been migrated, testing has been completed and production workloads are live. However, we recommend introducing governance and optimisation frameworks earlier in the process to help improve cost, performance and reduce waste, allowing your organisation to realise cost savings sooner.
4. Increased cloud cost accountability
Cloud wastage is becoming a critical issue for many organisations as cloud costs continue to rise. Organisations self-estimate as much as 32% of cloud consumption is wasted, with real wastage amounts likely to be higher. This can be attributed to a lack of accountability associated with cloud spend across different levels within an organisation, particularly in technical teams.
One of the main benefits of FinOps is that it helps create a common language by breaking down functional barriers between teams from executive level to middle management. In turn, we predict cost optimisation will become a more widely used KPI in performance bonuses as a consequence of increasing accountability and consciousness of cloud spend.
5. Technical upskilling of FinOps practitioners
Although one of the goals of FinOps is to bring together different teams within an organisation, one of the main challenges is to obtain FinOps buy-in from technical team members. For instance, understanding cost and utilization from a technical point of view helps organisations make sound decisions. This makes it difficult to identify modernisation and architectural change opportunities. Our prediction is that in 2023 there will be opportunities for FinOps practitioners to upskill technically to be able to better communicate with technical team members and provide more actionable and insightful recommendations to operational teams.
6. Sustainability linked to FinOps more widely
Organisations across industries are rapidly adopting the cloud to accelerate time to market, deliver new functionality and improve user experience. However, many are still concerned about the environmental impact of their use of the cloud. As new sustainability requirements are being introduced, cloud service providers are responding by increasing their carbon-neutral corporate goals to support these ‘green’ initiatives. The largest cloud service providers have committed to cut their carbon emissions through initiatives such as ‘re-100’ which aim to achieve 100% renewable energy by publicising their annual progress reports.
By utilising a FinOps framework, you’re able to reduce cloud by utilising industry best practices, increase cost avoidance and ultimately reducing your cloud footprint, which in turn reduces your carbon footprint. You could also reinvest savings from your FinOps activities towards other sustainable initiatives such as working towards a net zero emissions goal for your organisation.
Recap – Why FinOps?
FinOps entails six core principles that are designed to assist enterprises manage their cloud spend. These include:
  1. Team collaboration
  2. Everyone takes ownership of cloud usage
  3. A centralised team drives FinOps
  4. Accessible data and timely cost and usage reporting
  5. Business value of cloud drives decisions
  6. Taking advantage of the variance cost model of cloud
Does your organisation need FinOps?
Many organisations are not aware of the potential optimisation opportunity in their cloud environments. FinOps helps to identify these opportunities quickly, improve visibility into your cloud consumption and prevent unexpected increases in cost or usage using anomaly detection and increased visibility of consumption. 
If you wish to know more about how your organisation can benefit from FinOps or would like to discuss further, feel free to contact our FinOps Lead, Ghassan Zalaf, at
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Case Studies Data Machine Learning

Victoria Department of Health Report Automation

Report Automation provides certainty in uncertain times


Victoria was greatly affected by COVID lockdowns and restrictions due to an outbreak of cases however the Government was receiving delayed information on case numbers which resulted in the inability to make real time decisions and keep the public up to date with an accurate  status of COVID in Victoria.


Delayed reporting and low awareness of risk were two key challenges that Department of Health engaged ARQ to help solve.

The Challenge

Victoria was greatly affected by COVID lockdowns and restrictions due to an outbreak of cases however the Government was receiving delayed information on case numbers which resulted in the inability to make real time decisions and keep the public up to date with an accurate  status of COVID in Victoria.

Delayed reporting and low awareness of risk were two key challenges that Department of Health engaged ARQ to help solve.

Summary of the challenge focus areas;


Report automation

ARQ understood the need to automate the reporting, reducing time, cost, and the possibility of errors. This automation is particularly important in delivering fast and reliable reports in critical situations, such as the COVID-19 pandemic.


Transmission Risk Analysis

ARQ incorporated the use of mathematical models to evaluate the transmission risk of COVID-19 across Victorian suburbs, an important tool in assisting authorities to make informed decisions. The department has developed an agent-based risk analysis model, which predicts a risk score for each postcode and LGA in Victoria for the upcoming week. However, due to the complexity of the COVID-19 transmission process, obtaining good performance from this model is challenging, which requires more sophisticated techniques, such as machine learning that ARQ was able to assist with.



Report automation

Most of the reporting tasks in the department were developed in the R programming language. ARQ employed advanced data tables and automatic data extraction and manipulation techniques in R to enhance the performance of the existing platforms and to eliminate several manual reporting tasks. Report automation was successfully implemented for the following reports:


  • Daily vaccination report, including the rate of first and second doses for different vaccine brands, age groups, postcodes, and local government areas (LGA)
  • Weekly vaccination report for culturally and linguistically diverse (CALD) communities considering the country of birth and preferred language
  • Vaccine effectiveness report which highlights possible correlations between vaccination rate and cases growth in LGAs of concern, i.e., LGAs with the largest number of accumulated cases


Transmission Risk Analysis

The agent-based transmission risk model involves dozens of parameters adjusting the effect of demographics, workplace, and community movement of each agent. ARQ proposed a machine learning-based validation schema for fine-tuning these parameters. This schema was designed to maximize the historical accuracy of the model while avoiding model overfitting. ARQ also provided an output analysis of the model to highlight postcodes where the actual and estimated number of cases show a noticeable difference. This analysis allows identifying important parameters for further fine-tuning and introducing new parameters to mitigate the deviation.



Apart from eliminating several manual reporting tasks, the data manipulation techniques implemented by ARQ have successfully reduced the reporting time, in some cases, by up to a quarter. This enhancement allows the department to generate reports faster with less labour involvement. The machine learning-based validation schema and the output analysis also resulted in an increase of over 10% in the accuracy of the transmission risk model, helping authorities to make more informed decisions in containing the spread of COVID-19 across Victoria and ultimately ensuring that the people of Victoria were well informed of the state of the pandemic in their area and decisions around safety were able to be made confidently.


About Victoria Department of Health

The Department of Health develops and delivers policies and programs and advises the Australian Government on health, aged care and sport. They work with a wide range of stakeholders to ensure better health for all Australians.


The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of Victorians into the future. The department also leads the Victorian Government’s response to the coronavirus (COVID-19) pandemic. Directions issued by the department have helped contain the spread of COVID-19 and keep Victorian safe. These efforts have led Victoria to be one of the most vaccinated and safest places in the world during the pandemic.


About ARQ

ARQ Group is a multi-award-winning digital tech services company with a client base spanning Government and enterprise organisations, with more than half of Australia’s top 20 ASX-listed companies. Local experts, with a 26-year heritage of technological innovation – and part of Singtel’s tech services and innovation subsidiary NCS – ARQ also delivers advisory, design and managed services of digital solutions, with many of these solutions used by Australians everyday.

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Trust your business to the only name trusted in Australia’s first line of digital defence during the bushfire devastation of 2019/20. Meticulously managing a network of 20 million concurrent connections around the clock, non-stop – because life depended on it.

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Stay Ahead of the Curve in Cloud, Digital and Data

Technology is constantly changing. Tomorrow brings the next big thing: faster, cheaper, smarter and more secure. To remain ahead of the curve (and your competition), you’ll need a partner constantly abreast of the latest technologies across the entire gamut: cloud, digital and data – with a wheelhouse in artificial intelligence and machine learning.

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Have it all with ARQ’s full stack centric methodology spanning core capabilities across everything you need in technology: cloud, mobile, and data and analytics. The multi award winning team with 25 years experience means your business capabilities expand into infrastructure, web, data management, visualisation, machine learning and artificial intelligence, customer experience and mobile.


Cloud Migration Infographic

Cloud Adoption in Australia 2020

42% of Australian organisations are now in the cloud. More than half (57%) migrated in the last 3 years. The pace of great (cloud) migrations is building momentum and the race to Australia’s cloud is underway.

Explore the current stay of play in Australia’s cloud adoption, mapped-out for you in an easy to read infographic featuring the latest local and global industry insights (August 2020). 

If you’re the other 58% of Australian organisations yet in the cloud, are considering your digital transformation, modernisation to cloud native, or simply retiring your technical debt from on-premise to cloud, read our AWS Cloud Migrations made easy.   

Cloud Optimisation

10 Quick Tips for AWS Cloud Cost Optimisation

10 Quick Tips for AWS Cloud Cost Optimisation

Mark Addy

Mark Addy

10 Quick Tips for AWS Cloud Cost Optimisation

Getting to the cloud is the first step on the journey of a thousand miles to your digital transformation. But once you’re in the cloud – what’s next? 

Leveraging your ability-to-scalefinity, uplifting your agility and locking down your SecOps is critical – all paying handsome dividends to your cost savings (caveat: if done right). 

If you’re serious about slashing your cloud bills, read our 10 quick tips for AWS cloud cost optimisations and make a positive impact on your next cloud bill.

1) Choose a Cloudtelligent Partner 

Choosing a partner with a high-cloudtelligence in AWS cloud optimisations helps save you multiples beyond your optimisation fees. 

How so? Anyone can (and most cloud partners do) realise immediate savings by shutting down instances overnight and weekends, archiving old data to cheap storage and scaling-down when idle. But the serious-savings are banked by modernising your architecture and highly-automating your CI/CD deployment to deliver code to production faster and safer (amongst a plethora of other must-do advanced optimisations). Now you’re potentially slashing up to 75% off your cloud billing! The higher your partner’s cloudtelligence, the higher your cloud savings potential.

2) Turn Off The Lights When You Leave The Room

Not using resources this instant? Shut it down. It’s like turning off the lights when you leave the room. Sure, it’s convenient to keep the lights on, but it all adds up. Turn off what you’re not using and it’ll save your unused instances accumulating on your next cloud bill.

3) A Perfect Fit: Exact-Size Storage

Like your favourite comfy shoes or a well-tailored suit/dress – it fits perfectly and feels right. Incorrect sizing is uncomfortable, and this holds true in cloudonomics (visible at the end of your billing cycle). With cloud costs totally thousands-to-millions of dollars over time, it certainly pays to have your storage class tailored to fit your needs and budget. Amazon’s S3 object storage comes in five different tiers, so it’s wise to tailor according to the amount of data (and type) that you need to manage.

4) Always Be Right: Right Type Instance

It’s nice to always be right, and nothing pays higher dividends than being right when choosing your instance families to suit your application workloads. Knowing the exact memory requirements to run your services means you can minimise your cloud spend so you only pay for what you use, when you use it. That’s cloud-smarts. Choosing a cloudtelligent partner can help unlock these savings for you.

5) Trust Your Advisor (AWS Feature)

AWS offer a feature called: “Trusted Advisor”. It scans all your resources and services, checking for optimisations to unlock hidden savings. Trust your AWS advisor feature and implement the recommendations to trim the cloud-fat and reduce your cloud-spend.

6) Auto Scale App Architecture

Auto scaling your application architecture empowers you to respond instantaneously to fluctuations by adding new resources or turning off instances. This translates into optimised cloud cost controls and helps detect unhealthy instances on time.

7) Avail Spot Pricing Discounts

Did you know unused EC2 instances are available for less than the standard rack-rate On-Demand price? Set a price ceiling for your EC2 instances to control your costs and avail the price savings. Because Spot Instances enable you to request unused EC2 instances at steep discounts, you can lower your Amazon EC2 costs significantly.

8) Service Usage: Monitor, Track & Analyse

Powerful tools like Amazon’s Cloudwatch monitor your log files and track changes in your resources. Doing so achieves resource optimisation and identifies potential ‘dead wood’ in your workloads (that might be costing you).

9) Use AWS Cost Management

A fantastic tool offered by AWS allows you to organise and report your cost and usage based on user-defined methods. It helps you manage billing and control your costs, improves your planning with flexible forecasting and budgeting, and optimises costs with resource and pricing recommendations.

10) Become a Reserved Instance Trader

Did you know you can negotiate a reserved instance on a 1-3 year term for a specific capacity and hourly rate? This strategy offers significant savings compared to the regular On-Demand pricing. If your demand varies, you simply reduce the duration of your reserved instance or sell it.

Some Partnership Are Worth Millions

Not all clouds are the same, and not all cloud optimisation partners are created equal. It’s the elephant in the room: the calibre of your cloud optimisation partner is directly correlated to your cloud capabilities and potential savings. Insist on the highest level of cloudtelligence money can buy when choosing your cloud optimisation partner because the difference could mean hundreds of thousands (if not millions) to your cloud-savings.

Is there money hidden in your cloud? Book your free 15 minute no obligation cloud consultation with a Cloud ARQitect and discover how much you can potentially save. There’s no selling, it’s just tech-talk with a cloud optimisation expert.

Head over to our AWS Cloud Optimisation page to learn more about ARQ’s unique Cloud Optimisation ARQitecture. 

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Cloud Migration

Migrating to the Cloud? 7 Questions For CTOs-In-The-Know

Migrating to the Cloud? 7 Questions For CTOs-In-The-Know

Mark Addy

Mark Addy

Migrating to the Cloud? 7 Questions For CTOs-In-The-Know

“78% of users reported improvements in productivity since using cloud services”

  1. How Will I Use Cloud?
    Before adopting cloud, it’s important to consider how you will you use it to modernise your organisation. While running software applications are popular reasons for cloud adoption, data warehousing, disaster recovery and self-hosted email are a few of the common cloud technologies to benefit your business.
  1. What Advantages Can I Expect from Cloud Migration?
    Every organisation has different needs and will reap different benefits, however, the unanimous advantages from cloud migration are:
        1. Flexibility: with cloud technology employees can work from any location with an internet connection. If 2020 had a theme, resilience and agility would be at the top of the list given the COVID-19 climate and the proliferation of remote working. A move to the cloud means less reliance upon a visit to the office to achieve productivity.
        1. Collaboration: with cloud, sharing and collaborating achieves new level of convenience. Where previously you may have sent attachments via email, today you’re sharing documents (and editing online) through cloud services.
        1. Cost-Savings: migrating to the cloud means you’re using exactly what you need, when you need it. No more heavy CapEx outlay and provision for capital depreciation. Pay-as-you-go cloud means it’s cash-flow friendly too.
        1. Scale without Fail: traditional on-premise solutions either fail or reach danger-critical capacity before triggering the need to consider additional asset acquisition. It’s costly and takes time. With cloud solutions, you can scale without fail as extra load is allocated across the cloud instantaneously during peak periods.

  1. What to Take Up and What to Clean Up?
    Your cloud migration strategy is an opportune time because not everything needs to go up to the cloud. Assessing your current applications and environments are required pre-cloud migration. For simple applications, a classic ‘lift and shift’ approach may suffice. Complex applications may need modernisation or architecting.You may also find some things you no longer need and make no sense incurring cloud storage costs when not mission-critical. For policy or mandatory regulations, there’s cost-effective data warehousing solutions for your data records.
  2. One Big Data Migration or Incremental?
    The very nature of cloud means flexibility and scalability. This means you don’t have to migrate everything at once. While some cloud migrations are optimised by moving data and apps at once, many can benefit from moving a single workload at a time, scaling-up as you migrate each workload.
  1. Which Cloud Platform Do I Choose?
    AWS, Azure, GCP or a hybrid, multi-cloud approach? Each platform caters to different requirements and no single cloud platform or provider is all-encompassing. Your answers to the above questions will shed light on the best cloud platform. Different organisations require different solutions such as a hybrid or multi-cloud approach: private and public cloud with SaaS providers.
  1. Who’s Going to Implement My Cloud Migration?
    Choosing the right cloud migration partner is crucial to remaining on budget and on time. Your choice of cloud migration consultant will have a direct outcome to the success of your digital transformation. Cloud consultancy companies offering one exclusive platform tend to lack impartiality on your optimal cloud solution. Their cloud migration strategy is limited to a one-trick-pony lens. To serve your bespoke needs, ensure your cloud migration partner offers you the full gamut of cloud solutions and has a proven track record in doing so. Getting you to the cloud is one thing, but competitive advantage from digital transformation requires leveraging your data and digital assets. Be sure your cloud migration partner brings the trifecta of cloud, data and digital to the table. Anything less means more moving parts and the need to juggle multiple vendors.
  1. Who’s Going to Manage My Cloud Services?
    Getting to the cloud isn’t the end of your story, in fact, it’s the very beginning of your digital transformation journey. Once you’re in the cloud, the fun begins, as do the technological pay-offs for your organisation. But just like on-premise solutions, your cloud needs managing. Do you have a dedicated internal managed services team to manage your cloud services or will you use a managed service company?

Bonus Insight: Cloud Adoption in Australia 2020

42% of Australian business are now in the cloud. The majority of these business (57%) migrated within the last 3 years, reporting a 78% lift in productivity since cloud migration. Surveyed businesses cite consolidating capital infrastructure, efficient analysis capabilities and streamlined processes.

Are you ready to migrate?

We can help.

Let’s talk.

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Case Studies Cloud Government Industry

NSW Rural Fire Service achieve scalability and stability

NSW Rural Fire Service Serverless Infrastructure

NSW Rural Fire Service achieve scalability and stability

Project Background

The NSW Rural Fire Service is the world’s largest volunteer fire service, with over 72,000 members providing fire and emergency relief across NSW. Australian lives depend on the assistance and information provided by the RFS, with thousands of NSW residents relying on the NSW RFS website for information about nearby fires and planned hazard reduction activities. Arq Group has been responsible for the building and managing of the NSW RFS website since September 2015.


Over the weekend of 10th-12th February 2017, NSW experienced an extreme heat wave, with statewide average temperatures of up to 44ºC, and some regions reaching as high as 47.9ºC. During this time, fire danger ratings were increased to ‘catastrophic’, and residents in rural NSW were placed on high alert.

During the summer peak period, the NSW RFS website averages around 60,000 visitors per day. Over the course of the weekend in question, the site had 878,000 unique visitors, peaking at 337,412 on Sunday 12th February. This amounted to 12,650,012 total hits on the day, and a further 209.95GB of data uploaded. This was the busiest day the Arq Group built and managed site had ever seen, receiving over five times the amount of visitors than on a normal day.

The Outcome

The NSW RFS website performed perfectly during this period, having been designed and tested to withstand up to 20 million hits. The website remained as stable as ever, with an average response rate of 1.2 seconds.

Arq Group is proud to partner with the NSW Rural Fire Service on this essential, life-saving resource.

Announcements Cloud Events Professional Services

AWS Innovation Partner Of The Year 2018

AWS Innovation Partner Of The Year 2018

Mark Addy

Mark Addy

AWS Innovation Partner Of The Year 2018

This award is also a culmination of our rich history with AWS beginning with being an AWS Foundation Partner in 2012.

How we have evolved

We deliver greater value for our customers. We do this through insight, partnership and creative thinking. AWS have recognised how our innovation services are unleashing new possibilities for our clients. Examples of work that were recognised by AWS included Polli, ConvoNet, Parcelbot and DeepAds.

As quoted by Peter Wright our Managing Director of Enterprise Solutions –  “By working closely with AWS we can rapidly develop and test new concepts which enables our customers an early to market advantage.”

We are looking forward to an even brighter future with AWS’s further involvement.

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Announcements Cloud

Cloud Services Partner of the Year

Cloud Services Partner of the Year

Mark Addy

Mark Addy

Cloud Services Partner of the Year

We are committed to delivering outstanding results, and it's partners like Dynatrace that make this possible.

We’re excited to have been awarded the Dynatrace Cloud Services Partner Award for 2018!

At Arq Group, we’re committed to delivering outstanding results for our customers, and helping them migrate, manage, and optimise their applications for the Cloud. And it’s having partners like Dynatrace that makes this possible.

We’re excited to be recognised in Dynatrace’s Transformation Excellence Awards, and look forward to partnering together to deliver more great outcomes for our customers

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Case Studies Cloud Hosting

Bounce onto the Global stage

Bounce Inc. leaps onto the world stage

With highly successful seven locations across Queensland, South Australia, Victoria and Western Australia, Bounce Inc. has set its sights to enter new international markets to drive its global expansion.

Project Background

With highly successful seven locations across Queensland, South Australia, Victoria and Western Australia, Bounce Inc. has set its sights to enter new international markets to drive its global expansion. However, with facilities opening up across the globe the Australian company soon found that providing and managing digital services for multiple sites across different time zones was not straightforward.

“We were looking at expanding internationally starting with Dubai, but it soon became apparent that we needed a global solution,” said Eddie Tucker, Head of IT, Bounce Inc. “The key questions for us was how do we provide services to countries in different time zones, and how do we get real-time visibility and reporting by region to enable us to make accurate growth forecasts.”


Bounce Inc. sprang into action to search for a global hosting solution and selected Amazon Web Services (AWS). The decision was based on AWS’s track record for reliability plus the flexibility AWS offered for Bounce Inc. to quickly and easily add websites for new Franchises as its global footprint expanded. Additionally, AWS’s global support significantly reduced the challenge of managing operations in different time zones.

“There are a number of U.S. companies that provide this, but not to the extent that AWS offers. We agreed that AWS was our platform of choice and proceeded to identify a cloud service partner. After interviewing three AWS partners, we felt that Arq Group was the most fitting and professional,” said Tucker.

An AWS Premier Consulting Partner, Arq Group’s solution was to standardise the key components required to support each of Bounce Inc.’s new franchises. Each franchise was then aligned to one of three global AWS regions in order to pinpoint the website and booking engine closest to their customers and staff. By isolating to three regions, the team ensured that the company could leverage existing components where required, but also minimise the change windows to support the offshore and onshore support and development teams.

The Outcome

The AWS cloud hosting solution was first rolled out to Bounce Inc.’s Hong Kong, United Arab Emirates, Portugal and Thailand partners in 2015. Tucker described the implementation as simple and “painless” taking just a couple of weeks. “Overall the implementation team was efficient and we got fantastic support. Good communications channels between both parties ensured that any issues that arose were resolved quickly.”

Scalability and flexibility were key features of the solution that Tucker and his team appreciated. “As our business grew, AWS had the capacity to meet our growing requirements. We were able to easily upgrade our web and database services within minutes to high levels of capacity without incurring huge costs. The flexibility to increase and grow our services to meet the demands of our business is incredible,” he said.

In addition, Arq Group created a standardised approach to how new sites are deployed, managed and fit within Bounce Inc.’s launch activities. There was a clear demarcation of responsibilities with Arq Group to offer support relating to code and content whenever it was required. “Service is managed by AWS and Arq Group so we do not need service specialists internally and it frees up my team for activities that add value to our business. This is important because we don’t have a large in-house IT team given that we are a young company,” Tucker said.

Being able to enhance customers’ experience was also a huge bonus. “Overseas investors who want to set up Bounce in their own market will find that our ‘all-in-one’ IT solution is fuss-free. They don’t have to worry about a thing, and neither do we because it’s a scalable solution that we can monitor,” he said.

With the support from Arq Group, Bounce Inc.’s international expansion plan is on track. The company added two brand new countries, Sweden and Singapore in 2016, plus a number of additional venues in existing markets, with more new locations in the pipeline for 2017.