Case Studies Culture Digital

Shop Ethical!

Shop Ethical!

App Development and Support

Project Background

Get the low-down on the environmental and social record of companies behind common brand names. Shop at the supermarket with a clear conscience!

The most popular digital guide to ethical shopping in Australia, Shop Ethical!, a collaboration between us and the Ethical Consumer Group, has been completely redesigned to provide consumers with the easiest way to make informed purchasing decisions.


The Shop Ethical! app features the most up to date data from the Ethical Consumer Guide including two new categories, Meat and Toys plus many other additions.

  • Additional Important Issues added
  • Animal Ingredients information by product type
  • Improved company assessment display
  • Improved Industry Alert display

The Outcome

The app features a refined new look and a new feature that allows for for updated data to be downloaded over the air without requiring an app update. The Shop Ethical! app provides consumers instant access to over 3,800 products with related company information and lets them make an informed and ethical decision whenever they shop. By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.

The Shop Ethical! app uses the latest data from the Ethical Consumer Guide website ( and is also available as a book, The Guide to Ethical Supermarket Shopping. Company ratings are based on information gathered from over 30 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Responsible Shopper and Friends of the Earth.

Announcements Culture Events

We’ve unified Outware, Infoready and Melbourne IT Enterprise brands

We’ve unified Outware, Infoready and Melbourne IT Enterprise brands

Mark Addy

Mark Addy

We’ve unified Outware, Infoready and Melbourne IT Enterprise brands

3 iconic Australian businesses come together under one brand, Arq Group

Under Arq Group we’ll be able to offer you more integrated digital capabilities and services, unleashing possibilities for you. At a practical level you’ll notice changes to our website, correspondence via Arq Group emails and your invoices will come from Arq Group.

While we are proud of our rich history and legacy with our heritage brands, they no longer truly reflect what our group of companies do. We want to be known as the digital solutions market leader we are becoming, and we need to simplify. Our new name, brand and market positioning now differentiates us. 

Importantly, as a growing people business, we have a unifying language, culture and aspirational goal to guide us further into the future. We can continue to accelerate our growth and clarity of identity in the market, as well as continue building a great place to work for our people – as well as securing the best future talent to create first class innovation work for you. 

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