Shop Ethical!

App Development and Support

Project Background

Get the low-down on the environmental and social record of companies behind common brand names. Shop at the supermarket with a clear conscience!

The most popular digital guide to ethical shopping in Australia, Shop Ethical!, a collaboration between us and the Ethical Consumer Group, has been completely redesigned to provide consumers with the easiest way to make informed purchasing decisions.


The Shop Ethical! app features the most up to date data from the Ethical Consumer Guide including two new categories, Meat and Toys plus many other additions.

  • Additional Important Issues added
  • Animal Ingredients information by product type
  • Improved company assessment display
  • Improved Industry Alert display

The Outcome

The app features a refined new look and a new feature that allows for for updated data to be downloaded over the air without requiring an app update. The Shop Ethical! app provides consumers instant access to over 3,800 products with related company information and lets them make an informed and ethical decision whenever they shop. By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.

The Shop Ethical! app uses the latest data from the Ethical Consumer Guide website ( and is also available as a book, The Guide to Ethical Supermarket Shopping. Company ratings are based on information gathered from over 30 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Responsible Shopper and Friends of the Earth.