The app features a refined new look and a new feature that allows for for updated data to be downloaded over the air without requiring an app update. The Shop Ethical! app provides consumers instant access to over 3,800 products with related company information and lets them make an informed and ethical decision whenever they shop. By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.
The Shop Ethical! app uses the latest data from the Ethical Consumer Guide website (ethical.org.au) and is also available as a book, The Guide to Ethical Supermarket Shopping. Company ratings are based on information gathered from over 30 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Responsible Shopper and Friends of the Earth.