Forge ahead or get left behind
Who doesn’t do something digital when in travel mode these days? Pretty much every step of a journey can now be enhanced online. Searching. Booking. Refining. Inspiring. 41% of business travel and a whopping 60% of leisure travel is arranged online. Most of it on mobile. If it’s clunky, tricky or plain unhelpful, travellers find a sharper experience a quick click away.
Customer-centric design and emerging technologies are key to advancing the intuitiveness and effectiveness of brand offerings.
Here are Arq Group’s top 4 technologies for rising to the top:
Use personal data to deliver experiences that are more relevant. Don’t be shy. 83% of Millennials said they’d allow travel brands to track their digital patterns if it would provide them with a more personalised experience. 85% of people of all ages think customised itineraries are more desirable than mass-market ones. It’s no longer extraordinary. More and more customers expect it.
Envisage how biometric identification like facial recognition and retina or fingerprint scanning might speed up your security, identification and customer flow. It’s not futuristic nonsense. Top tier airlines and airports are already doing it for check-in, boarding and baggage collection. Where it might take you?
Harness robotics to allocate resources smartly. They’re widely used already for repetitive manual jobs, such as automated check-in. And while robot suitcases and concierges are cute, we’re thinking more along the lines of automated cloud storage to streamline back end process or artificial intelligence, such as chatbots, to reduce strain on customer call wait times and enable smart, personalized self-service.
Put your brand in their hands. If you didn’t know, mobile (51%) has overtaken desktop (49%) as the primary channel for flight bookings globally. Consumption of digital travel content is growing 44% YoY according to Expedia. Travellers are now digital natives at every point - from consideration and payment to post-travel review. Don’t miss your take-off time.
6 vital business-transforming digital skills
Campers. Cruisers. Short haulers. Globetrotters. Airbnb evangelists. Australians love their travel and are already savvy users of mobile to search, book and even purchase. Whether 5-star or under the stars, we help you apply advanced human-centred, service design to serve customers more attentively, coupled with leading cloud architecture to ensure scalability from Day 1.
Cloud and DevOps
Inherited tech that’s not up to the task? Got a niggling feeling your digital ‘solutions’ are problems? Arq Group Cloud and DevOps specialists immerse themselves in your world to discern the drivers of your operational success, then work with your teams to transform the quality, pace and ROI of your IT solutions.
Scalable machine intelligence
Machine learning and artificial intelligence validate customer journeys at speed. Scale up the learnings and you get more value, faster. As a premium partner of all top cloud providers, Arq Group can securely deliver multiple prototypes at speed. Build. Test. Iterate. Validate. Go live. Customers love your innovations sooner.
Data. It’s complex. It’s mammoth. It’s growing. Arq Group give you the power to harness your data, ready for whatever challenges your future holds. Whether its selecting a new cloud data platform, data cleansing or creating models to exploit customer insights or mobilise fraud protection, our veteran team put years of specialist data and analytics expertise at your disposal.
How can Arq Group offer you experience and knowledge in tech that’s brand new? The answer is possibility. Conceiving of what is possible lies at the very heart of our business and is the creative drive behind every customer-reaching decision we make - from designing conversations to innovating interfaces. Our projects are so forward-thinking, cloud providers vie to partner with us and leverage our success. From augmented reality or virtual reality, chatbots or voice-powered virtual assistants, new is what we do.
They say no two clouds are the same and it’s true. Fortunately, our expertise encompasses private, public and hybrid cloud models. We build cloud-based platforms and systems supporting millions of users, endowing large organisations with startup-esque agility. For smaller organisations, we apply the same heavyweight attention to detail and security.
Leveraging tech in travel
Whilst the travel industry have always been leaders in innovation, now more than ever, the focus is shifting towards consumers, both in more choice and preferred channel to purchase, through to personalisation of their entire journey. There are some great opportunities to leverage new and emerging technologies to truly enhance every step of a customer's journey and we're already seeing the major airlines investing in these new technological capabilities.
- Oliver Maruda
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