The Coffee Club recently took a long hard look at its customer demographic and realised that its use of the massive volume of data it collected was ineffective and did not support the right business decisions.
The Coffee Club wanted to build a deeper understanding of their customers, staff and franchise owners, driven by data to support the right decisions. As re-evaluation and re-invention are core values for the Coffee Club they reviewed the data solution holistically.
What they found was a legacy solution running in a physically constrained data centre with multiple manual stages that led to limits on data analysis performance and inconstancies in the reports the data could provide. Re-invention of the data solution was required to meet the business needs creating a solution that historical data could be migrated to which lifted the overall data capability.