Toll roads affect many people, in some cases daily, in some cases only once a year – but all have been traditionally treated the same.
Transurban saw an opportunity. Infrequent travellers wanted to interact with its toll roads in a different way to everyone else. They wanted a simple way to manage and pay for tolls, without having to commit to an ongoing account or e-Tag. And Transurban wanted to give it to them.
We were asked to develop an app and back-end system would allow these infrequent toll road users to travel on toll roads using only their smartphone.