Arq Group has officially launched

Sydney | Melbourne | Brisbane

Events successfully launch Arq brand nationally

We delivered a very successful series of launch events to announce our Arq Group brand to clients and stakeholders.

Arq Group was introduced at events in 3 different states:

  • Sydney - 29 May at Hacienda Bar
  • Melbourne - 31 May at Eureka 89
  • Brisbane - 6 June at the Black Bird Restaurant

Our guests included media, investors, key and prospective clients. Our Arq Group Executive Team and Board members also attended, along with our guests to reveal our brand to the market.

Our purpose as Arq Group is to unleash the possibilities between business and people. We showcased this with hero presentation from our partner ANZ who talked about our key project Polli. We were also proud to be presented with an Amazon Web Services Innovation Award.

The events were a wonderful opportunity for our staff to demonstrate Arq Group’s meaningful customer solutions via our activation stations including Australia Post.

Sydney was our signature event, featuring the spectacular Vivid Festival and Sydney Harbour Bridge as a backdrop. The evening's activities included our brand reveal video and a surprise performance from the String Sirens as we celebrated with our customers over canapés and cocktails.

Arq Group New Brand Launch Sydney Event from Arq Group on Vimeo.

Brendon Matthews (right) speaking with our customers at the Activation Station

View of Hacienda Bar, Sydney at the Arq Group launch

Arq Group people and customers networking at our Sydney launch event at Hacienda Bar

Amy Rixon - Chief Brand, People and Culture Officer kick starts the Arq Group presentation

Our guests enjoying the evening presentations at the Arq Group launch

From left: Martin Mercer - CEO, Peter Wright - Managing Director Enterprise, Chris Venter - ANZ Bank and Amy Rixon - Chief Brand, People and Culture Officer

The Arq Group executive team – from front left: Fraser Bearsley, Emma Hunt, Martin Mercer and from back left: Brett Fenton, Peter Wright, Amy Rixon

Paul Migliorini from Amazon Web Services at the Sydney Arq Group launch event

Paul Migliorini - Amazon Web Services, with Martin and Peter from the Arq Group executive team

The String Sirens perform with Vivid festival in the background

The String Sirens perform to a full crowd at our Sydney Arq Group event launch

A group of our people receiving an Arq Group gift as part of attending the launch event

Arq Group - AWS Innovation Partner of the Year award